I gave T-Mobile a lot of props this past week for truly trying to break the mold and do something that no other carrier has done — offering free data to iPad users. I probably should have just kept my mouth shut until I was able to put its claims to the test.
That’s because When I walked into a T-Mobile store this morning, the reps told me that I needed to either be a paying phone customer, or pay $10 a month to claim my 200MB worth a free data. While I don’t blame T-Mobile for wanting to make money, this was the exact opposite of its “no strings attached” claims on its website and in the press.
This wasn’t just a one off. Every single T-Mobile store that I called this morning reiterated the idea that I needed to be a paying customer. All of them said the exact same thing, making it evident that it had to be a company line.
John Legere, T-Mobile’s CEO, stated via Twitter that it was an “executional mistake.” But how can a mistake be so pervasive throughout the company, unless some of its leaders were pushing the idea?