Apple quietly updated its Apple Store app yesterday with “various improvements and performance enhancements.” It didn’t look like much to those of us here in the United States, but it was fairly significant for international folks.
For users in the United Kingdom, Australia, Canada and other countries, the update added the ability to use gift cards purchased in the app within Passbook. The feature was introduced in 2012, but has until now been US-exclusive…
Here are the release notes for version 2.9, as seen in some countries:
“ Gift cards by email now available in select countries. Buy and email them to friends and family right from the app. These gift cards are easily integrated with the Passbook app to use at your favorite Apple Retail Store.
- Various improvements and performance enhancements.”
If you’ve never utilized the feature, it’s fairly simple. After purchasing an electronic gift card through the Apple Store app, you can then email it to friends or family who will be able to add it to Passbook for use in Apple retail stores.