Wednesday, October 9, 2013

Qualcomm backtracks on ’64-bit A7 is a marketing gimmick’ claims

Last week, Qualcomm’s CMO Anand Chandrasekhermade headlines for comments he made during an interview regarding Apple’s new A7 processor. He called the chip a ‘marketing gimmick,’ and said 64-bit holds no real benefit for users.
But pundits were quick to challenge Chandrasekher, pointing to apps and games with A7 support as proof that the 64-bit architecture holds value. And Qualcomm must agree, because it has issued a statement backtracking on the claims…

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