Monday, October 7, 2013

NTT DoCoMo hurt by iPhone wait, iPhone 5c too pricey for India’s prepaid market


Did Japan’s largest carrier wait too long to offer the iPhone? That’s the impression after NTT DoCoMo lost a record 66,800 net users in September, dropping its market share to 46 percent. By comparison, KDDI and SoftBank, which sold iPhones soon after its 2007 introduction, gained ground adding 270,700 and 237,700 users respectively.
DoCoMo blamed customer loss on inventory shortages and consumers who waited until Apple’s iPhone 5s and iPhone 5c September 20 sale date. Hoping to regain some momentum, the nation’s largest carrier announced opening online sales of the iPhone 5s to all customers. Meanwhile, in India things have gotten a little tricky for Apple’s $100 cheaper colorful iPhone 5c…

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